Are Your Cold Emails Leaving Prospects… Cold?

Want to grab and hold your prospect’s attention and get them to respond to your cold email? Don’t do this…

Recently, I have been barraged with cold prospecting emails. I wrote about one last month. Here is another cold email that I received along with my comments. (Names and details changed to protect the guilty parties.) Don’t do this today… Or ever!

Hi Wendy,

I’m writing this email to you in regards to the services our company provides.

I have no idea who you are and I don’t care what services your company provides. I believe you could be a good fit for the services we provide.

Again, I don’t know who you are and I don’t care.

Here’s a quick background, We are a Software development company that provides services in Web/Mobile application development and solution implementation of Salesforce.

How exactly is this going to help me or my business or solve any of the business problems I might have? I would be happy to have an elaborate discussion with you in regards to our capabilities around your needs.

I wouldn’t be happy. How about a quick call this week?

No.

Here’s the rule: If you’re going to send cold emails to prospects, mention something they would care about, for example, outcomes you achieve or problems you solve for clients.

Don’t send the above types of emails ever!

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