Building A Relationship

I’m always on the lookout for interesting and informative articles to pass along to my readers. I read this article by Diane Helbig and thought, “Bingo! Couldn’t have said it better myself.” And so, dear readers, read on…. 

Building relationships starts with knowing why you want to build them and who you want to build them with. What do you hope to gain from the relationship?  Once you’ve identified these things, you can get started. While having a plan for meeting people is a good idea, the only plan you need to start the building process is to remember the 3 Bs. Too many people get caught up in the details and the worries and shift their focus. It’s not your job to convince or persuade. And pushing too hard doesn’t work. It’s simply good enough to be out there, be knowledgeable, and be giving. If you remember – just be – you will always be on track to build lasting relationships.

1. Be yourself

It takes less effort to be yourself than it does to create a persona. Besides, people can see the mask a hundred miles away. Their guard will be up before you realize it. Why? Because your focus is off. It’s on you (or I should say, on your creation of you) – not on them. The ‘you’ who you really are is the one that will resonate with people. And aren’t you a great you?! You’re the best you there is! No one is a better you than you! So, do yourself a favor and embrace your genuine self.

 2. Be a giver

  1. Don’t focus on what you want to get. Focus on what you can give. ‘What goes around, comes around.’  ‘The smile you send out returns to you.’ Sound familiar?
  2. Listen. Learn all you can about the person you are interacting with. Find out if there are ways you can help them; have a positive impact on their day.
  3. Giving can be direct or indirect. It may be something you can give or it may be the case that you can direct the person to someone else who has a solution for them.

3. Be knowledgeable

Know what you are talking about and state it simply. Don’t try to wow someone with your ‘vast knowledge.’ Once you’ve listened and learned, you are in a better position to share from your knowledge base and experience. What you have to say will resonate with others.

Sometimes that knowledge is having resources to offer – other people or companies who know and do things you don’t. This is the indirect giving.

Know what you know; own what you don’t know. Listen with interest and be respectful. Above all else, be yourself. The best relationships are those between people who share common interests, respect each other and are genuine. Keep it simple and you’ll find it easy to build lasting relationships.

Diane Helbig is a business advisor guiding professionals and business owners in the creation and implementation of customized strategies resulting in greater profitability. She is the author of Expert Insights and Lemonade Stand Selling as well as the host of the Accelerate Your Business Growth radio show.

About The Authour

Wendy Weiss is the creator of the Salesology® Prospecting Method that generates predictable sales revenue. She is an author, speaker, sales trainer and sales coach and is recognized as a leading authority on lead generation, new business development and sales.

Share This Post