LinkedIn: Are you guilty?

LinkedIn is a powerful tool that can facilitate connections… or have prospects hitting ‘delete’ just as fast as they do for ineffective emails and/or voice mail messages.

This is a message I recently received through LinkedIn. The details have been changed to protect the guilty party… and of course, I’ve added my commentary.

Hello, [Not, “Hello Wendy,” just “Hello.” Can’t get more generic than that.] 

How are you? Long time no talk. [I am not sure I’ve ever spoken with this person.] 

I want to invite you to our upcoming webcast where we’ll take a close look at (name of product). [I have no idea what this product is, what it does or why I should be interested.] 

We have made some significant enhancements to the tool recently. [Really? Who cares?] 

Please let me know if you have any questions. [My question is: Why did you send this to me?] 

I hope to see you at the webcast. [Ha!]

The writer of this LinkedIn message then added: “Please watch this message.” The message was a link to a video that said, and I’m not making this up: “Please come to our webcast where we will take a deep dive into the features and functionality of (product name.)” 

LinkedIn is a powerful tool… but like any tool it is only as powerful as the person using it. This LinkedIn user should have asked himself: “Why should people be interested in this?” before he sent this message. Unfortunately, he did not. My guess: Very small attendance at his webcast. 

If you are serious about using LinkedIn to capture the attention of bigger, higher paying opportunities then please join me today at 1:00 p.m. Eastern when my friend and colleague, Erik Luhrs will be reprising his webinar,  Using Big Balls to Create Bigger Leads with LinkedIn. 

Erik is my go-to guy for everything to do with Lead Generation and LinkedIn. This will be one of the most important webinars you ever attend! I promise! Register now.

About The Authour

Wendy Weiss is the creator of the Salesology® Prospecting Method that generates predictable sales revenue. She is an author, speaker, sales trainer and sales coach and is recognized as a leading authority on lead generation, new business development and sales.

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