“No” to scheduling an appointment…
“No, take me off your call list…”
“No, take me off of your email list…
“No” to revisiting in the future…
“No, no, no, no, no…”

We’ve all heard it from prospects. The dreaded, “no.”

It is certainly true that the more skillful one becomes the fewer prospects say, “no.”

Sometimes, however, prospects say “no” and there is nothing at all that you can do about it.

Perhaps you fear the word, “no.” Maybe you feel personally rejected or discouraged and demoralized. Perhaps you look into the future and predict that prospects will simply say, “no” so you don’t even reach out. These types of emotional reactions to the word, “no,” keep you from success.

What if there was a different way to think about it?

To me, there is nothing more demoralizing than reaching out to a prospect over and over again by phone, by email or by social media and getting no response at all. Over and over you reach out and over and over again, crickets. What to do? Keep calling? Keep emailing? Keep texting?

In the above scenario, I would always rather hear, “no.” If someone says, “no” to me, at least I know where I am. If a prospect says they absolutely will not make an appointment; if they ask to be removed from the call list or the email list… They have just given me an enormous gift: The Gift of “No.” The Gift of “No” sets me free from having to endlessly chase noncommunicative prospects. The Gift of “No” allows me instead to reach out to different prospects that might very well say, “yes” to me.

Don’t fear the word, “no.” It sets you free.

About The Authour

Wendy Weiss is the creator of the Salesology® Prospecting Method that generates predictable sales revenue. She is an author, speaker, sales trainer and sales coach and is recognized as a leading authority on lead generation, new business development and sales.

Share This Post